Carina Maclachlan
Communication Designer (MA)

British Safety Council is one of the world's leading health and safety organisation. It's new brand proposition is ‘helpful simplicity’ and reflects its ambition to making Health and Safety more accessible and easier to deal with for its professional customers.

The visual identity takes its inspiration from hazard stripes as the core language of health and safety. Starting with the logo, Gilmar Wendt and Design Director Carina Hinze created a white space of two overlapping panels which frame the typography and imply how the British Safety Council brings together context and practice.

The brief included the creation of the corporate logo and sub-brands, illustrations, defining colours and typography, and art directing, including photo shoots with photographers Nick Daly and George Brooks.

With over 600 diverse applications across several platforms and systems, the implementation was a challenge in itself. It included the corporate website, branded environments, monthly magazines, posters, stationery and various brochures, to name just a few.

Freelance | Design concept | Design development | Implementation | Design Direction | Close collaboration with Gilmar Wendt & Co | © 2013

Logo
Business cards
Business cards
Business cards
Stationery
Stationery
Magazine, Guide, Policy newsletter
Illustration style
Brand guidelines
Poster
Poster
Communication system
Brochure
Spreads
Adverts
Sub-brands
Certificates
Certificates (foil blocking)
Certificate plaque
Launch flyer
Reception
Reception area
Reception area | out-door signage